Disciplines & Categories


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TDC Typography Branded Entertainment Brand-Side Creative Effectiveness Design Digital Craft Direct Marketing Experiential & Immersive Film & Video Film & Video Craft Gaming Innovation Integrated Interactive, Online & Mobile Print & Out of Home Print & OOH Craft Public Relations Public Service & CSR Radio& Audio Social Media Cultural Driver Green Award Sustainable Development Award

TDC Typography Discipline

TDC Typography Discipline
Typography

TD_01: Typography
Regular Deadline Fee: $450.00

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TDC Typography Discipline
Lettering

TD_02: Lettering
Regular Deadline Fee: $450.00

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TDC Typography Discipline
Type Design

TD_03: Type Design
Regular Deadline Fee: $450.00

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Branded Entertainment

Branded Entertainment
Branded Video & Film

BE_01: Branded Video & Film
Regular Deadline Fee: $450.00

Broadcast or online TV series, films and documentaries that contain branded content.
Enter this Category
Branded Entertainment
Branded IP & Product

BE_02: Branded IP & Product
Regular Deadline Fee: $450.00

IP, physical or digital product created for a brand or the use of intellectual property for a branded campaign. IP includes cartoon/film figures, cultural marks, sports IP, variety shows, etc.
Enter this Category
Branded Entertainment
Branded Music Content

BE_03: Branded Music Content
Regular Deadline Fee: $450.00

Music content created for a brand or product in an advertising campaign.
Enter this Category
Branded Entertainment
Brand Partnerships

BE_04: Brand Partnerships
Regular Deadline Fee: $450.00

Two or more brands working together to create branded content or experiences. NOTE: Entries must include all client/brand names involved in the work. All brands involved should also be listed under the full credits.
Enter this Category
Branded Entertainment
Games / Gaming

BE_05: Games / Gaming
Regular Deadline Fee: $450.00

Games that feature a brand as an integral component of gameplay. Includes digital games on mobile, online, console, computer and other platforms. Also includes physical and immersive games that require participants to interact with a specific environment.
Enter this Category
Branded Entertainment
Experiential

BE_06: Experiential
Regular Deadline Fee: $450.00

Live/In-Person events, exhibitions, brand installations, virtual events, etc. with branded elements.
Enter this Category
Branded Entertainment
User-Generated Content

BE_07: User-Generated Content
Regular Deadline Fee: $450.00

Branded content created by users. User-generated content can include: images, reviews, comments, blog articles, dictionary contributions and video clips.
Enter this Category
Branded Entertainment
Talents & Influencer

BE_08: Talents & Influencer
Regular Deadline Fee: $450.00

Partnership with celebrities or influencers to create content that engages consumers to promote a brand or achieve a brand’s purpose.
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Brand-Side

Brand-side recognizes work produced by a brand's internal creative team that focuses on the advertising and marketing of their product or service.
Brand-Side
Brand-Side Initiated & Originated Projects

BS_01: Brand-Side Initiated & Originated Projects
Regular Deadline Fee: $450.00

Brand ideas concepted, created, and executed by a brand-side agency. The idea needs to have been driven from the brand-side creative team. NOTE: External partners including agencies and production companies may have been part of the campaign execution, but the creative idea must have originated from the brand.
Enter this Category
Brand-Side
Intra-preneurship

BS_02: Intra-preneurship
Regular Deadline Fee: $450.00

Entrepreneurial ideas within a brand-side agency, creating or redefining brand products and creating new streams of revenue.
Enter this Category
Brand-Side
Social Impact

BS_03: Social Impact
Regular Deadline Fee: $450.00

Brand ideas that creates a significant, positive change by addressing a pressing social challenge.
Enter this Category
Brand-Side
Content Series

BS_04: Content Series
Regular Deadline Fee: $450.00

Related content videos around a key product or service where each piece can stand on its own, but is made stronger by being part of the series.
Enter this Category
Brand-Side
Brand Partnerships

BS_05: Brand Partnerships
Regular Deadline Fee: $450.00

Two or more brands partnering together to build brand equity for each and/or to reach a unique audience. NOTE: Entries must include all brand names involved in the work. All brands involved should also be listed under the full credits.
Enter this Category
Brand-Side
Brand Franchise Creation

BS_06: Brand Franchise Creation
Regular Deadline Fee: $450.00

A multi-year program originated by a brand's internal creative team which demonstrates ongoing brand-building and business growth. NOTE: Entries should focus on the most recent three (3) years of the franchise program.
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Creative Effectiveness

Creative Effectiveness
Consumer / Brand

CE_01: Consumer / Brand
Regular Deadline Fee: $450.00

Work produced measurable results in achieving a brand's marketing goals. Entries must include a written explanation of how the work was effective or drove long-term tangible business result.
Enter this Category
Creative Effectiveness
Non-Profit / Charity

CE_02: Non-Profit / Charity
Regular Deadline Fee: $450.00

Work that produced measurable results in furthering an organization's purpose. Entries must include a written explanation of how the work was effective. Campaign should be for a charity, non-profit or government body or for brands who can demonstrate they worked in partnership with a not-for-profit organization.
Enter this Category
Creative Effectiveness
Small Budget

CE_03: Small Budget
Regular Deadline Fee: $450.00

Budget under USD 100,000 (including media & production budget). Entrants should provide details on the total budget spent.
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Design

Design
Brand Collateral

DE_01: Brand Collateral
Regular Deadline Fee: $450.00

Communications in the form of booklets, brochures, business cards or other collateral items to promote a brand, product, service, or message.
Enter this Category
Design
Brand Identity

DE_02: Brand Identity
Regular Deadline Fee: $450.00

Elements of the identity system, logos or trademarked symbols of a brand, organization or product.
Enter this Category
Design
Packaging

DE_03: Packaging Design
Regular Deadline Fee: $450.00

Packaging design for a commercially available product.
Enter this Category
Design
Editorial

DE_04: Editorial
Regular Deadline Fee: $450.00

Overall design or cover design for books, Magazines & Newspapers, or any other digital publication.
Enter this Category
Design
Design for Good / Green

DE_05: Design for Good / Green
Regular Deadline Fee: $450.00

Design concerning environmental issue or for a CSR purpose.
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Design
UI / UX Design

DE_06: UI / UX Design
Regular Deadline Fee: $450.00

User experience and utility design for mobile and web.
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Design
Product Design

DE_07: Product Design
Regular Deadline Fee: $450.00

Design that increases brand value through functional and aesthetic product
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Design
Spatial Design

DE_08: Spatial Design
Regular Deadline Fee: $450.00

Physical spaces, wayfinding signage or architecture used to connect people to a brand, product, service, or message for a brand or organization. Can be indoor or outdoor, temporary or permanent. Includes live events, exhibitions, art interventions, buildings and landscapes for public and private facilities, etc
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Design
Digital Design

DE_09: Digital Design
Regular Deadline Fee: $450.00

The aesthetics of websites, apps, games, utilitites, or other digital branded collateral items.
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Digital Craft

Digital Craft
Digital Illustration & Image

DCR_01: Digital Illustration & Image
Regular Deadline Fee: $450.00

Creative application of illustration for digital platform and within a digital context and digital manipulation of still imagery, including photography, 3D modeling or artwork.
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Digital Craft
Visual Effects & Animation

DCR_02: Visual Effects & Animation
Regular Deadline Fee: $450.00

Visual effects or animation applied to work of websites, mobile applications, smart devices, or other interactive digital work. Includes motion graphics, virtual reality, augmented reality, etc.
Enter this Category
Digital Craft
Music & Sound

DCR_03: Music & Sound
Regular Deadline Fee: $450.00

Exemplary use of music and sound design in spots created for websites, mobile applications, smart devices, or other interactive digital work.
Enter this Category
Digital Craft
UI / UX

DCR_04: UI / UX
Regular Deadline Fee: $450.00

Overall ease of use or feel and look for digital product or service.
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Digital Craft
Creative Use of Data

DCR_05: Creative Use of Data
Regular Deadline Fee: $450.00

Work for which data was gathered, interpreted, and used to engage with an audience through its collection, compilation or visualization. Data must have played an integral role in the brand's message or distribution strategy.
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Direct Marketing

Direct Marketing
Social Media / Online

DM_01: Social Media / Online
Regular Deadline Fee: $450.00

The use of a website, microsite, mobile applications or social media to direct contact with a brand's targeted demographic.
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Direct Marketing
Ecommerce

DM_02: Ecommerce
Regular Deadline Fee: $450.00

Work of branded online tools or websites that facilitate the buying, selling, or trading of goods or services.
Enter this Category
Direct Marketing
On Location / Online Video

DM_03: On Location / Online Video
Regular Deadline Fee: $450.00

On location or online videos targeted for a specific audience.
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Direct Marketing
Out of Home

DM_04: Out of Home
Regular Deadline Fee: $450.00

Advertisements which appears outdoor, targeting a specific audience.
Enter this Category
Direct Marketing
Integrated Campaign

DM_05: Integrated Campaign
Regular Deadline Fee: $450.00

The use of multiple platforms to direct contact with a brand's targeted demographic
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Direct Marketing
Experiential

DM_06: Experiential
Regular Deadline Fee: $450.00

The use of in-person or virtual events, in-store experiences or brand installations to create an interactive experience with a brand's targeted demographic.
Enter this Category
Direct Marketing
Brand Partnerships

DM_07: Brand Partnerships
Regular Deadline Fee: $450.00

Two or more brands working together to create direct marketing work. NOTE: Entries must include all client/brand names involved in the work. All brands involved should also be listed under the full credits.
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Experiential & Immersive

Experiential & Immersive recognizes temporary or permanent brand experiences utilizing physical and/or digital including Metaverse environments to connect people to a brand.
Experiential & Immersive
Events / Stunts / Competitions

EX_01: Events / Stunts / Competitions
Regular Deadline Fee: $450.00

Livestreamed or pre-recorded online community events, In-person events, competitions, or social gatherings centered around a brand, product, message, or service. Includes guerrilla marketing.
Enter this Category
Experiential & Immersive
Ecommerce

EX_02: Ecommerce
Regular Deadline Fee: $450.00

Branded online tools or websites that facilitates the buying, selling, or trading of goods or services.
Enter this Category
Experiential & Immersive
Brand Installations

EX_03: Brand Installations
Regular Deadline Fee: $450.00

Installations centered around a brand, product, message, or service within a larger environment.
Enter this Category
Experiential & Immersive
Immersive Spaces

EX_04: Immersive Spaces
Regular Deadline Fee: $450.00

Large-scale immersive environments centered around a brand, product, service, or message. Includes exhibitions, trade shows, expos, pop-up stores, takeovers, etc.
Enter this Category
Experiential & Immersive
Augmented, Virtual & Mixed Reality (AR, VR, MR)

EX_05: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Regular Deadline Fee: $450.00

Augmented, Virtual, and Mixed Reality technology used to enhance brand experiences.
Enter this Category
Experiential & Immersive
Experiential Audio

EX_06: Experiential Audio
Regular Deadline Fee: $450.00

Branded audio content that triggers action from the listener. Includes proximity-based listening, user-specific content, physical world interaction, etc.
Enter this Category
Experiential & Immersive
Brand Partnerships

EX_07: Brand Partnerships
Regular Deadline Fee: $450.00

Two or more brands working together to create brand experiences. NOTE: Entries must include all client/brand names involved in the work. All brands involved should also be listed under the full credits.
Enter this Category
Experiential & Immersive
Metaverse Experiential Campaign

EX_08: Metaverse Experiential Campaign
Regular Deadline Fee: $450.00

Campaign led by NFT or other elements related to Metaverse.
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Film & Video

Film & Video
Television

FI_01: Television
Regular Deadline Fee: $450.00

Commercial spots airing on broadcast television, generally no longer than 1 minute. If the piece in this category is longer than 2 minutes, then it should go to the category Online Film & Video.
Enter this Category
Film & Video
Cinema Advertising

FI_02: Cinema Advertising
Regular Deadline Fee: $450.00

Commercial spots airing in cinema, generally no longer than 1 minute.
Enter this Category
Film & Video
Viral Video

FI_03: Viral Video
Regular Deadline Fee: $450.00

Videos that produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes.
Enter this Category
Film & Video
Online Film & Video

FI_04: Online Film & Video
Regular Deadline Fee: $450.00

Online video advertising is not intended for network or cable television. Includes videos on video websites, microsites, etc.
Enter this Category
Film & Video
Vertical Mobile Short Video

FI_05: Vertical Mobile Short Video
Regular Deadline Fee: $450.00

Branded vertical short video for short video mobile platforms.
Enter this Category
Film & Video
User-Generated Content

FI_06: User – Generated Content
Regular Deadline Fee: $450.00

Videos that are derived from customer/user submitted content, created on behalf of a brand or organization. Includes broadcast, cinema, and online.
Enter this Category
Film & Video
Brand Partnerships

FI_07: Brand Partnerships
Regular Deadline Fee: $450.00

Two or more brands working together to create commercial spots. NOTE: Entries must include all client/brand names involved in the work. All brands involved should also be listed under the full credits.
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Film & Video Craft

Film & Video Craft
Direction

FCR_01: Direction
Regular Deadline Fee: $450.00

The craft of defining film's artistic and dramatic aspects and visualizing the script while guiding the technical crew and actors in the fulfilment of that vision.
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Film & Video Craft
Editing

FCR_02: Editing
Regular Deadline Fee: $450.00

Editing of commercial spots or branded content video. Includes television, cinema, digital games, or online.
Enter this Category
Film & Video Craft
Writing

FCR_03: Writing
Regular Deadline Fee: $450.00

Scriptwriting of commercial spots or branded content video. Includes television, cinema, digital games, or online.
Enter this Category
Film & Video Craft
Cinematography

FCR_04: Cinematography
Regular Deadline Fee: $450.00

Cinematography of commercial spots or branded content video. Includes television, cinema, digital games, or online.
Enter this Category
Film & Video Craft
Production Design

FCR_05: Production Design
Regular Deadline Fee: $450.00

Production design of commercial spots or branded content videos. Includes television, cinema, digital games, or online.
Enter this Category
Film & Video Craft
Animation

FCR_06: Animation
Regular Deadline Fee: $450.00

Animation applied to commercial spots or branded content video. Includes television, cinema, digital games, or online.
Enter this Category
Film & Video Craft
Visual Effects

FCR_07: Visual Effects
Regular Deadline Fee: $450.00

Visual effects applied to commercial spots or branded content video. Includes television, cinema, digital games, or online.
Enter this Category
Film & Video Craft
Casting

FCR_08: Casting
Regular Deadline Fee: $450.00

The selection of talent for a particular role or part in television, cinema, digital games, or online moving image pieces.
Enter this Category
Film & Video Craft
Sound Design / Mixing / Editing

FCR_09: Sound Design / Mixing / Editing
Regular Deadline Fee: $450.00

Sound creation, design, and/or application for work in any medium for a brand, product, service, or message. Includes television, cinema, experiential, out of home, radio, online, etc.
Enter this Category
Film & Video Craft
Use of Licensed Music

FCR_10: Use of Licensed Music
Regular Deadline Fee: $450.00

Use of licensed music in work in any medium for a brand, product, service, or message. Includes television, cinema, experiential, out of home, radio, online, etc.
Enter this Category
Film & Video Craft
Original Music

FCR_11: Original Music
Regular Deadline Fee: $450.00

Original music created for work in any medium for a brand, product, service, or message. Includes television, cinema, experiential, out of home, radio, online, etc.
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Gaming

Gaming recognizes interactive experiences that use gameplay to entertain, inform, and create community. NOTE: No special equipment will be used for judging. The required submission media must showcase the game. NOTE: Marketing for video games should be entered into the appropriate discipline for the medium in which the campaign ran (Film, Out of Home, Experiential, Integrated, etc.).
Gaming
Branded Game

GA_01: Branded Game
Regular Deadline Fee: $450.00

Games created for a brand, product, message, or service.
Enter this Category
Gaming
Brand Integration / Placement

GA_02: Brand Integration / Placement
Regular Deadline Fee: $450.00

Branded elements built into an existing game to promote a brand, product, message, or service.
Enter this Category
Gaming
Experiential & Immersive Games

GA_03: Experiential & Immersive Games
Regular Deadline Fee: $450.00

Immersive games created around a brand, product, message, or service that require participants to interact with a physical environment. Includes experiences designed for new or existing physical spaces.
Enter this Category
Gaming
Brands & The Metaverse

GA_04: Brands & The Metaverse
Regular Deadline Fee: $450.00

A brand's integration into the metaverse: an expansive network of lasting virtual spaces where individuals can create, explore, and interact with one another in real time.
Enter this Category
Gaming
Branded Virtual Goods

GA_05: Branded Virtual Goods
Regular Deadline Fee: $450.00

Branded digital items that can be purchased by the user to enhance their gaming experience. Includes skins, NFTs, avatar apparel, and other digital goods.
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Innovation

Innovation
Product Innovation

IN_01: Product Innovation
Regular Deadline Fee: $450.00

Includes physical products and digital products that can be downloaded over a digital network. This can include smart devices, apps, games, and other software.
Enter this Category
Innovation
Advertising Technology Innovation

IN_02: Advertising Technology Innovation
Regular Deadline Fee: $450.00

A new technology or an innovative use of technology. Application of AI, VR, AR can be submitted under this category.
Enter this Category
Innovation
Digital Service Innovation

IN_03: Digital Service Innovation
Regular Deadline Fee: $450.00

Includes online platforms that provide services or experiences to consumer or organizations.
Enter this Category
Innovation
Innovation in Lockdown

IN_04: Innovation in Lockdown
Regular Deadline Fee: $450.00

Innovation and ingenuity applied to overcome limitations imposed by the Covid-19 pandemic. NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.
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Integrated

Integrated
Experiential Marketing

IG_01: Experiential Marketing
Regular Deadline Fee: $450.00

Events, interactive installations, or branded games that can be experienced by consumers.
Enter this Category
Integrated
Integrated Branding Campaign

IG_02: Integrated Branding Campaign
Regular Deadline Fee: $450.00

Integrated branding campaigns that used several platforms such as mobile and online.
Enter this Category
Integrated
Brand Partnerships

IG_03: Brand Partnerships
Regular Deadline Fee: $450.00

Two or more brands working together to create a fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.. NOTE: Entries must include all client/brand names involved in the work. All brands involved should also be listed under the full credits.
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Integrated
Brand Transformation

IG_04: Brand Transformation
Regular Deadline Fee: $450.00

An integrated campaign restructuring a brand's image that changes the way that consumers perceive the brand or organization.
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Interactive, Online & Mobile

Interactive, Online & Mobile recognizes advertising communicated through digital channels including websites, mobile applications, and other digital media or Metaverse.
Interactive, Online & Mobile
Websites

IO_01: Websites
Regular Deadline Fee: $450.00

The online home of a corporation, brand, or project.
Enter this Category
Interactive, Online & Mobile
Online Advertising

IO_02: Online Advertising
Regular Deadline Fee: $450.00

Online ads in the format of banners or other online advertising, available in Web / Mobile Apps.
Enter this Category
Interactive, Online & Mobile
Gaming

IO_03: Gaming
Regular Deadline Fee: $450.00

A game that incorporates a brand's identity, image, or story as a component of gameplay. Could be web-based games or mobile-based game.
Enter this Category
Interactive, Online & Mobile
Ecommerce

IO_04: Ecommerce
Regular Deadline Fee: $450.00

Campaign launched to drive traffic or sales on e-commerce platforms.
Enter this Category
Interactive, Online & Mobile
Mobile Applications

IO_05: Mobile Applications
Regular Deadline Fee: $450.00

Apps created for a brand or product, using new ways of interaction or user experience to build engagement with consumers.
Enter this Category
Interactive, Online & Mobile
Augmented, Virtual and Mixed Reality (AR, VR, MR)

IO_06: Augmented, Virtual and Mixed Reality (AR, VR, MR)
Regular Deadline Fee: $450.00

Augmented, Virtual, and Mixed Reality technology using mobile platforms and/or devices to enhance the visual experience of a brand, product, service, or message.
Enter this Category
Interactive, Online & Mobile
Physical Product & Mobile Integration

IO_07: Physical Product & Mobile Integration
Regular Deadline Fee: $450.00

Physical products integrated with a mobile platform, enhancing the user experience or use of the product.
Enter this Category
Interactive, Online & Mobile
Interactive Video

IO_08: Interactive Video
Regular Deadline Fee: $450.00

Online or mobile videos that require user interaction throughout the video to enhance the story or experience.
Enter this Category
Interactive, Online & Mobile
Digital Installations

IO_09: Digital Installations
Regular Deadline Fee: $450.00

A single (1) or series (2-5) of installations within a larger digital or physical environment, centered around a brand, product, message, or service. Includes both digital-only and digital- physical installations.
Enter this Category
Interactive, Online & Mobile
Brand Partnerships

IO_10: Brand Partnerships
Regular Deadline Fee: $450.00

Two or more brands working together to create interactive, online, or mobile-based work. NOTE: Entries must include all client/brand names involved in the work. All brands involved should also be listed under the full credits.
Enter this Category
Interactive, Online & Mobile
Metaverse Interactive Campaign

IO_11: Metaverse Interactive Campaign
Regular Deadline Fee: $450.00

Campaign led by NFT or other elements related to Metaverse.
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Print & Out of Home

Print & Out of Home
Newspaper & Magazine

PO_01: Newspaper & Magazine
Regular Deadline Fee: $450.00

Newspaper or magazine advertisement to promote a brand, product, service, or message.
Enter this Category
Print & Out of Home
Posters

PO_02: Posters
Regular Deadline Fee: $450.00

Printed poster displayed on a vertical surface with the intent of promoting a brand, product, service, or message.
Enter this Category
Print & Out of Home
Billboards & Transit

PO_03: Billboards & Transit
Regular Deadline Fee: $450.00

Advertisement which appears in or around transit. Includes billboards, bulletins, lamppost banners, vehicle wraps, bus shelters, subways, taxis, and transportation hubs.
Enter this Category
Print & Out of Home
Brand Installations

PO_04: Brand Installations
Regular Deadline Fee: $450.00

Temporary or permanent immersive experiences that connect people to a brand in an indoor or outdoor space. Includes pop-up stores, trade show booths, kiosks, and station or street dominations.
Enter this Category
Print & Out of Home
P.O.P. & In-Store

PO_05: P.O.P. & In-Store
Regular Deadline Fee: $450.00

Poster, shelf banner, 3D display, window display, or other promotion placed in-store or at point-of-sale.
Enter this Category
Print & Out of Home
Brand Partnerships

PO_06: Brand Partnerships
Regular Deadline Fee: $450.00

Two or more brands working together to create out of home advertising. NOTE: Entries must include all client/brand names involved in the work. All brands involved should also be listed under the full credits.
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Print & OOH Craft

Print & OOH Craft
Art Direction

PCR_01: Art Direction
Regular Deadline Fee: $450.00

Communication of the brand's overall visual appearance in print work.
Enter this Category
Print & OOH Craft
Copywriting

PCR_02: Copywriting
Regular Deadline Fee: $450.00

Writing in print work.
Enter this Category
Print & OOH Craft
Illustration

PCR_03: Illustration
Regular Deadline Fee: $450.00

Illustration within print work. Can be a stand-alone work or incorporated into a larger layout.
Enter this Category
Print & OOH Craft
Photography

PCR_04: Photography
Regular Deadline Fee: $450.00

Photography within print work. Can be a stand-alone work or incorporated into a larger layout.
Enter this Category
Print & OOH Craft
Printing & Production

PCR_05: Printing & Production
Regular Deadline Fee: $450.00

Specialized printing or production techniques applied to print work.
Enter this Category
Print & OOH Craft
Retouching

PCR_06: Retouching
Regular Deadline Fee: $450.00

Retouching within print work. Can be a stand-alone work or incorporated into a larger layout.
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Public Relations

Public Relations
Media Relations

PR_01: Media Relations
Regular Deadline Fee: $450.00

A public relations campaign via traditional media outlets, such as print, broadcast, and online, created to raise awareness and influence public perception of a brand, product, message, or service.
Enter this Category
Public Relations
Crisis Management

PR_02: Crisis Management
Regular Deadline Fee: $450.00

A public relations campaign negates the impact of negative publicity or crisis to improve the short or long-term reputation of a brand or organization.
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Public Relations
Events & Experiential

PR_03: Events & Experiential
Regular Deadline Fee: $450.00

A public relations campaign centered around a "stunt," conference, or other event created to raise awareness and influence public perception of a brand, product, message, or service.
Enter this Category
Public Relations
Internal Communications

PR_04: Internal Communications
Regular Deadline Fee: $450.00

A public relations campaign created to maintain and improve brand sentiment or engagement with invested constituents such as shareholders, employees, members, etc.
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Public Relations
Brand Voice

PR_05: Brand Voice
Regular Deadline Fee: $450.00

The combination of verbal, visual, emotional, and other tools to tell a brand's narrative and to maintain and increase engagement.
Enter this Category
Public Relations
Brand Partnerships

PR_06: Brand Partnerships
Regular Deadline Fee: $450.00

Two or more brands working together to create a single unified public relations campaign. NOTE: Entries must include all client/brand names involved in the work. All brands involved should also be listed under the full credits.
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Public Service & CSR

Public Service & CSR
Non-Profit

PS_01: Non-Profit
Regular Deadline Fee: $450.00

Public Service Advertising for Non-Profit Organizations
Enter this Category
Public Service & CSR
Corporate

PS_02: Corporate
Regular Deadline Fee: $450.00

Advertising by a for-profit brand that is centered around a charitable cause or other forms of social responsibility
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Radio & Audio

Radio & Audio
Branded Audio or Broadcast

RA_01: Branded Audio or Broadcast
Regular Deadline Fee: $450.00

Sounds or compositions used to identify a brand or audio content created for radio, broadcasts or other audio platforms.
Enter this Category
Radio & Audio
Branded Podcast

RA_02: Branded Podcast
Regular Deadline Fee: $450.00

Podcasts that integrate a brand into its content.
Enter this Category
Radio & Audio
Custom Content

RA_03: Custom Content
Regular Deadline Fee: $450.00

Branded audio content customized to a specific audience. Can be stand-alone or woven into a larger plot or narrative. Includes user-generated content.
Enter this Category
Radio & Audio
Experiential Radio & Audio

RA_04: Experiential Radio & Audio
Regular Deadline Fee: $450.00

Branded audio content that triggers action from the listener. Includes proximity-based listening, user-specific content, physical world interaction, etc.
Enter this Category
Radio & Audio
Brand Partnerships

RA_05: Brand Partnerships
Regular Deadline Fee: $450.00

Two or more brands working together to create audio-based pieces. NOTE: Entries must include all client/brand names involved in the work. All brands involved should also be listed under the full credits.
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Social Media

Social Media
Branded Social Posts

SM_01: Branded Social Posts
Regular Deadline Fee: $450.00

A branded campaign comprised of multiple posts/updates on a social network.
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Social Media
HTML5 Social Content

SM_02: HTML5 Social Content
Regular Deadline Fee: $450.00

Interactive social contents based on HTML5 for mobile devices, especially built for WeChat and Weibo social platforms.
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Social Media
Response / Real-time Activity

SM_03: Response / Real-time Activity
Regular Deadline Fee: $450.00

A response or activity by a brand's social media presence to react towards a real-time event.
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Social Media
Co-Creation / UGC

SM_04: Co-Creation / UGC
Regular Deadline Fee: $450.00

A campaign engaging a brand's target audience in order to obtain user generated content, in social media.
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Social Media
Community Building / Managing

SM_05: Community Building / Managing
Regular Deadline Fee: $450.00

A campaign engaging target audiences via social networks in order to improve brand sentiment and increase consumer interaction with the brand, product, or service.
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Social Media
Use of Social Data & Insights

SM_06: Use of Social Data & Insights
Regular Deadline Fee: $450.00

The use of a specific social data set to personalize a piece of advertising.
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Social Media
Livestream

SM_07: Livestream
Regular Deadline Fee: $450.00

Online videos that document a brand's live event via real-time video on a social platform.
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Social Media
Influencer Marketing

SM_08: Influencer Marketing
Regular Deadline Fee: $450.00

Partnership with an established social media influencer or influencers to enhance or promote a brand through that influencer's audience and style.
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Cultural Driver

The Cultural Driver award recognizes influential ideas and executions that had a huge impact in their respective cultures and environments, created new trends, and transformed mainstream culture. Judges in this category are not looking for ideas that simply mirror what's cool in culture today. They are looking for work that is the pace car for the future of culture. Your entry should not reflect culture, but add to it. It should not have copied trends, but created new ones.
Cultural Driver

CD_01: Cultural Driver Award
Regular Deadline Fee: $450.00

The Cultural Driver award recognizes influential ideas and executions that created new trends and transformed mainstream culture.
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Green Award

Green Award

GR_01: Green Award
Regular Deadline Fee: $450.00

Work that supports or contributes to environmentally- sustainable efforts. Includes, but is not limited to, awareness and messaging, product design, and eco-friendly production techniques.
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Sustainable Development Award

The Sustainable Development Award rewards the teams who chose to utilize their creative talents and resources to better the world we live in, and contribute to securing a sustainable future for all.
Sustainable Development Award

SD_01: Sustainable Development Award
Regular Deadline Fee: $450.00

The Sustainable Development Pencil rewards the teams who chose to utilize their creative talents and resources to better the world we live in, and contribute to securing a sustainable future for all. Work submitted should address at least one of the UN's 17 Sustainable Development Goals (SDGs).
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