Disciplines & Categories


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Audio & Radio Branded Entertainment Creative Effectiveness Design Digital Craft Direct Marketing Film & Video Film & Video Craft Innovation Integrated Interactive & Online Mobile Print & Out of Home Print & OOH Craft Public Relations Public Service & CSR Social Media

Audio & Radio

Audio & Radio
Branded Audio or Broadcast

RA_01: Branded Audio or Broadcast
Final Deadline Fee: $600.00

Sounds or compositions used to identify a brand or audio content created for radio, broadcasts or other audio platforms.
Audio & Radio
Branded Podcast

RA_02: Branded Podcast
Final Deadline Fee: $600.00

Podcasts that integrate a brand into its content.
Audio & Radio
Custom Content

RA_03: Custom Content
Final Deadline Fee: $600.00

Branded audio content customized to a specific audience. Can be stand-alone or woven into a larger plot or narrative. Includes user-generated content.

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Branded Entertainment

Branded Entertainment
Branded Video & Film

BE_01: Branded Video & Film
Final Deadline Fee: $600.00

Broadcast or online TV series, films and documentaries that contain branded content.
Branded Entertainment
Branded IP

BE_02: Branded IP
Final Deadline Fee: $600.00

An IP created for a brand or the use of intellectual property for a branded campaign. IP includes cartoon/film figures, cultural marks, sports IP, variety shows, etc.
Branded Entertainment
Branded Music Content

BE_03: Branded Music Content
Final Deadline Fee: $600.00

Music content created for a brand or product in an advertising campaign.
Branded Entertainment
Co-Branding

BE_04: Co-Branding
Final Deadline Fee: $600.00

A product or service under two or more brands cross-over.
Branded Entertainment
Games

BE_05: Games
Final Deadline Fee: $600.00

Digital and physical games that engage and interact with users.
Branded Entertainment
Experiential

BE_06: Experiential
Final Deadline Fee: $600.00

Live/In-Person events, exhibitions, brand installations, virtual events, etc. with branded elements.
Branded Entertainment
User-Generated Content

BE_07: User-Generated Content
Final Deadline Fee: $600.00

Branded content created by users. User-generated content can include: images, reviews, comments, blog articles, dictionary contributions and video clips.
Branded Entertainment
Talents & Influencer

BE_08: Talents & Influencer
Final Deadline Fee: $600.00

Partnership with celebrities or influencers to create content that engages consumers to promote a brand or achieve a brand’s purpose.

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Creative Effectiveness

Creative Effectiveness
Consumer / Brand

CE_01: Consumer / Brand
Final Deadline Fee: $600.00

Work produced measurable results in achieving a brand's marketing goals. Entries must include a written explanation of how the work was effective or drove long-term tangible business result.
Creative Effectiveness
Non-Profit / Charity

CE_02: Non-Profit / Charity
Final Deadline Fee: $600.00

Work that produced measurable results in furthering an organization's purpose. Entries must include a written explanation of how the work was effective. Campaign should be for a charity, non-profit or government body or for brands who can demonstrate they worked in partnership with a not-for-profit organization.
Creative Effectiveness
Small Budget

CE_03: Small Budget
Final Deadline Fee: $600.00

Budget under USD 100,000 (including media & production budget).
Entrants should provide details on the total budget spent.

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Design

Design
Brand Collateral

DE_01: Brand Collateral
Final Deadline Fee: $600.00

Communications in the form of booklets, brochures, business cards or other collateral items to promote a brand, product, service, or message.
Design
Brand Identity

DE_02: Brand Identity
Final Deadline Fee: $600.00

Elements of the identity system, logos or trademarked symbols of a brand, organization or product.
Design
Typography

DE_03: Typography
Final Deadline Fee: $600.00

The use of typography in design, Including printed or digitally.
Design
Packaging Design

DE_04: Packaging Design
Final Deadline Fee: $600.00

Packaging design for a commercially available product.
Design
Editorial

DE_05: Editorial
Final Deadline Fee: $600.00

Overall design or cover design for books, Magazines & Newspapers, or any other digital publication.
Design
Design for Good / Green

DE_06: Design for Good / Green
Final Deadline Fee: $600.00

Design concerning environmental issue or for a CSR purpose.
Design
UI / UX Design

DE_07: UI / UX Design
Final Deadline Fee: $600.00

User experience and utility design for mobile and web.
Design
Environmental Design/Wayfinding Signage

DE_08: Environmental Design/Wayfinding Signage
Final Deadline Fee: $600.00

A system of signage used to guide users through an environment by using landmarks, signage and pathways. Can be indoor or outdoor, temporary or permanent.
Design
Product Design

DE_09: Product Design
Final Deadline Fee: $600.00

Design that increases brand value through functional and aesthetic product.

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Digital Craft

Digital Craft
Digital Illustration & Image

DCR_01: Digital Illustration & Image
Final Deadline Fee: $600.00

Creative application of illustration for digital platform and within a digital context and digital manipulation of still imagery, including photography, 3D modeling or artwork.
Digital Craft
Visual Effects & Animation

DCR_02: Visual Effects & Animation
Final Deadline Fee: $600.00

Visual effects or animation applied to work of websites, mobile applications, smart devices, or other interactive digital work. Includes motion graphics, virtual reality, augmented reality, etc.
Digital Craft
Music & Sound

DCR_03: Music & Sound
Final Deadline Fee: $600.00

Exemplary use of music and sound design in spots created for websites, mobile applications, smart devices, or other interactive digital work.
Digital Craft
UI / UX

DCR_04: UI / UX
Final Deadline Fee: $600.00

Overall ease of use or feel and look for digital product or service.
Digital Craft
Creative Use of Data

DCR_05: Creative Use of Data
Final Deadline Fee: $600.00

Work for which data was gathered, interpreted, and used to engage with an audience through its collection, compilation or visualization. Data must have played an integral role in the brand's message or distribution strategy.

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Direct Marketing

Direct Marketing
Social Media / Online

DM_01: Social Media / Online
Final Deadline Fee: $600.00

The use of a website, microsite, mobile applications or social media to direct contact with a brand's targeted demographic.
Direct Marketing
E-commerce

DM_02: E-commerce
Final Deadline Fee: $600.00

Work of branded online tools or websites that facilitate the buying, selling, or trading of goods or services.
Direct Marketing
Film / Online Video

DM_03: Film / Online Video
Final Deadline Fee: $600.00

Film or online videos targeted for a specific audience.
Direct Marketing
Out of Home

DM_04: Out of Home
Final Deadline Fee: $600.00

Advertisements which appears outdoor, targeting a specific audience.
Direct Marketing
Integrated Campaign

DM_05: Integrated Campaign
Final Deadline Fee: $600.00

The use of multiple platforms to direct contact with a brand's targeted demographic.
Direct Marketing
Live Events / Experiential

DM_06: Live Events / Experiential
Final Deadline Fee: $600.00

The use of live or virtual events, in-store experiences or brand installations to create an interactive experience with a brand's targeted demographic.

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Film & Video

Film & Video
Television

FI_01: Television
Final Deadline Fee: $600.00

Commercial spots airing on broadcast television, generally no longer than 1 minute. If the piece in this category is longer than 2 minutes, then it should go to the category Online film & video.
Film & Video
Cinema Advertising

FI_02: Cinema Advertising
Final Deadline Fee: $600.00

Commercial spots airing in cinema, generally no longer than 1 minute.
Film & Video
Viral Video

FI_03: Viral Video
Final Deadline Fee: $600.00

Videos that produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes.
Film & Video
Online Film & Video

FI_04: Online Film & Video
Final Deadline Fee: $600.00

Online video advertising is not intended for network or cable television. Includes videos on Video Websites, microsites, etc.
Film & Video
Vertical Mobile Short Video

FI_05: Vertical Mobile Short Video
Final Deadline Fee: $600.00

Branded vertical short video for short video mobile platforms.
Film & Video
User – Generated Content

FI_06: User – Generated Content
Final Deadline Fee: $600.00

Videos that are derived from customer/user submitted content, created on behalf of a brand or organization. Includes broadcast, cinema, and online.

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Film & Video Craft

Film & Video Craft
Direction

FCR_01: Direction
Final Deadline Fee: $600.00

The craft of defining film's artistic and dramatic aspects and visualizing the script while guiding the technical crew and actors in the fulfilment of that vision.
Film & Video Craft
Editing

FCR_02: Editing
Final Deadline Fee: $600.00

Editing of commercial spots or branded content video. Includes television, cinema, digital games, or online.
Film & Video Craft
Writing

FCR_03: Writing
Final Deadline Fee: $600.00

Scriptwriting of commercial spots or branded content video. Includes television, cinema, digital games, or online.
Film & Video Craft
Cinematography

FCR_04: Cinematography
Final Deadline Fee: $600.00

Cinematography of commercial spots or branded content video. Includes television, cinema, digital games, or online.
Film & Video Craft
Production Design

FCR_05: Production Design
Final Deadline Fee: $600.00

Production design of commercial spots or branded content videos. Includes television, cinema, digital games, or online.
Film & Video Craft
Animation

FCR_06: Animation
Final Deadline Fee: $600.00

Animation applied to commercial spots or branded content video. Includes television, cinema, digital games,
or online.
Film & Video Craft
Visual Effects

FCR_07: Visual Effects
Final Deadline Fee: $600.00

Visual effects applied to commercial spots or branded content video. Includes television, cinema, digital games, or online.
Film & Video Craft
Casting

FCR_08: Casting
Final Deadline Fee: $600.00

The selection of talent for a particular role or part in television, cinema, digital games, or online moving image pieces.
Film & Video Craft
Sound Design / Mixing / Editing

FCR_09: Sound Design / Mixing / Editing
Final Deadline Fee: $600.00

Sound creation, design, and/or application for work in any medium for a brand, product, service, or message. Includes television, cinema, experiential, out of home, radio, online, etc.
Film & Video Craft
Use of Licensed Music

FCR_10: Use of Licensed Music
Final Deadline Fee: $600.00

Use of licensed music in work in any medium for a brand, product, service, or message. Includes television, cinema, experiential, out of home, radio, online, etc.
Film & Video Craft
Original Music

FCR_11: Original Music
Final Deadline Fee: $600.00

Original music created for work in any medium for a brand, product, service, or message. Includes television, cinema, experiential, out of home, radio, online, etc.

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Innovation

Innovation
Product Innovation

IN_01: Product Innovation
Final Deadline Fee: $600.00

Includes physical products and digital products that can be downloaded over a digital network. This can include smart devices, apps, games, and other software.
Innovation
Advertising Technology Innovation

IN_02: Advertising Technology Innovation
Final Deadline Fee: $600.00

A new technology or an innovative use of technology. Application of AI, VR, AR can be submitted under this category.
Innovation
Digital Service Innovation

IN_03: Digital Service Innovation
Final Deadline Fee: $600.00

Includes online platforms that provide services or experiences to consumer or organizations.

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Integrated

Integrated
Experiential Marketing

IG_01: Experiential Marketing
Final Deadline Fee: $600.00

Events, interactive installations, or branded games that can be experienced by consumers.
Integrated
Integrated Branding Campaign

IG_02: Integrated Branding Campaign
Final Deadline Fee: $600.00

Integrated branding campaigns that used several platforms such as mobile and online.
Integrated
Brand Partnerships

IG_03: Brand Partnerships
Final Deadline Fee: $600.00

Integration of two or more brands working together to create a single unified project.
Integrated
Brand Transformation

IG_04: Brand Transformation
Final Deadline Fee: $600.00

An integrated campaign restructuring a brand's image that changes the way that consumers perceive the brand or organization.

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Interactive & Online

Interactive & Online
Websites

IO_01: Websites
Final Deadline Fee: $600.00

The online home of a corporation, brand, or project.
Interactive & Online
Online Advertising

IO_02: Online Advertising
Final Deadline Fee: $600.00

Online ads in the format of banners or other online advertising, available in Web/Mobile Apps.
Interactive & Online
Ambient / Environmental

IO_03: Ambient / Environmental
Final Deadline Fee: $600.00

The use of content-rich experiences as tools for direct contact with a brand's targeted demographic. Includes installations, art interventions, billboards, transit, etc.
Interactive & Online
Experiential

IO_04: Experiential
Final Deadline Fee: $600.00

Interactive digital installations, immersive digital spaces, augmented, virtual and mixed reality (AR, VR, MR).
Interactive & Online
Gaming

IO_05: Gaming
Final Deadline Fee: $600.00

A game that incorporates a brand's identity, image, or story as a component of gameplay. Could be web-based games or mobile-based game.
Interactive & Online
E – Commerce

IO_06: E – Commerce
Final Deadline Fee: $600.00

Campaign launched to drive traffic or sales on e-commerce platforms.

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Mobile

Mobile
Mobile Applications

MO_01: Mobile Applications
Final Deadline Fee: $600.00

Apps created for a brand or product, using new ways of interaction or user experience to build engagement with consumers.
Mobile
Advertising on Mobile Devices

MO_02: Advertising on Mobile Devices
Final Deadline Fee: $600.00

Includes in-app and other forms of advertising based on mobile devices.
Mobile
Innovation in Mobile

MO_03: Innovation in Mobile
Final Deadline Fee: $600.00

Mobile applications, sites or advertising that expand the possibilities of the medium. Entry should introduce new technologies or techniques.
Mobile
Gaming

MO_04: Gaming
Final Deadline Fee: $600.00

Games created for a mobile platform that features a brand as an integral component of gameplay.
Mobile
Augmented, Virtual and Mixed Reality (AR, VR, MR)

MO_05: Augmented, Virtual and Mixed Reality (AR, VR, MR)
Final Deadline Fee: $600.00

Augmented, Virtual, and Mixed Reality technology using mobile platforms and/or devices to enhance the visual experience of a brand, product, service, or message.
Mobile
Physical Product & Mobile Integration

MO_06: Physical Product & Mobile Integration
Final Deadline Fee: $600.00

Physical products integrated with a mobile platform, enhancing the user experience or use of the product.

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Print & Out of Home

Print & Out of Home
Newspaper & Magazine

PO_01: Newspaper & Magazine
Final Deadline Fee: $600.00

Newspaper or magazine advertisement to promote a brand, product, service, or message.
Print & Out of Home
Posters

PO_02: Posters
Final Deadline Fee: $600.00

Printed poster displayed on a vertical surface with the intent of promoting a brand, product, service, or message.
Print & Out of Home
Billboards & Transit

PO_03: Billboards & Transit
Final Deadline Fee: $600.00

Advertisement which appears in or around transit. Includes billboards, bulletins, lamppost banners, vehicle wraps, bus shelters, subways, taxis, and transportation hubs.
Print & Out of Home
Brand Installations

PO_04: Brand Installations
Final Deadline Fee: $600.00

Temporary or permanent immersive experiences that connect people to a brand in an indoor or outdoor space. Includes pop-up stores, trade show booths, kiosks, and station or street dominations.
Print & Out of Home
Apparel

PO_05: Apparel
Final Deadline Fee: $600.00

Wearable items created to promote a brand, product, service, or message. Includes clothing, accessories, jewelry, pet apparel, masks, etc.

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Print & OOH Craft

Print & OOH Craft
Art Direction

PCR_01: Art Direction
Final Deadline Fee: $600.00

Communication of the brand's overall visual appearance in print work.
Print & OOH Craft
Copywriting

PCR_02: Copywriting
Final Deadline Fee: $600.00

Writing in print work.
Print & OOH Craft
Illustration

PCR_03: Illustration
Final Deadline Fee: $600.00

Illustration within print work. Can be a stand-alone work or incorporated into a larger layout.
Print & OOH Craft
Typography

PCR_04: Typography
Final Deadline Fee: $600.00

Use of typography within print work. Can be a stand-alone work or incorporated into a larger layout.
Print & OOH Craft
Photography

PCR_05: Photography
Final Deadline Fee: $600.00

Photography within print work. Can be a stand-alone work or incorporated into a larger layout.
Print & OOH Craft
Printing & Production

PCR_06: Printing & Production
Final Deadline Fee: $600.00

Specialized printing or production techniques applied to print work.
Print & OOH Craft
Retouching

PCR_07: Retouching
Final Deadline Fee: $600.00

Retouching within print work. Can be a stand-alone work or incorporated into a larger layout.

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Public Relations

Public Relations
Media Relations

PR_01: Media Relations
Final Deadline Fee: $600.00

A public relations campaign via traditional media outlets, such as print, broadcast, and online, created to raise awareness and influence public perception of a brand, product, message, or service.
Public Relations
Crisis Management

PR_02: Crisis Management
Final Deadline Fee: $600.00

A public relations campaign negates the impact of negative publicity or crisis to improve the short or long-term reputation of a brand or organization.
Public Relations
Events & Experiential

PR_03: Events & Experiential
Final Deadline Fee: $600.00

A public relations campaign centered around a "stunt," conference, or other event created to raise awareness and influence public perception of a brand, product, message, or service.
Public Relations
Internal Communications

PR_04: Internal Communications
Final Deadline Fee: $600.00

A public relations campaign created to maintain and improve brand sentiment or engagement with invested constituents such as shareholders, employees, members, etc.
Public Relations
Brand Voice

PR_05: Brand Voice
Final Deadline Fee: $600.00

The combination of verbal, visual, emotional, and other tools to tell a brand's narrative and to maintain and increase engagement.
Public Relations
Brand Partnerships

PR_06: Brand Partnerships
Final Deadline Fee: $600.00

Integration of two or more brands working together within a single unified public relations campaign.

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Public Service & CSR

Public Service & CSR
Non-Profit

PS_01: Non-Profit
Final Deadline Fee: $600.00

Public service advertising for non-profit organizations.
Public Service & CSR
Corporate

PS_02: Corporate
Final Deadline Fee: $600.00

Advertising by a for-profit brand that is centered around a charitable cause or other forms of social responsibility

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Social Media

Social Media
Branded Social Posts

SM_01: Branded Social Posts
Final Deadline Fee: $600.00

A branded campaign comprised of multiple posts/updates on a social network, including HTML 5 posted on brand's Weibo, WeChat or other social media.
Social Media
HTML5 Social Content

SM_02: HTML5 Social Content
Final Deadline Fee: $600.00

Interactive social contents based on HTML5 for mobile devices, especially built for WeChat and Weibo social platforms.
Social Media
Response / Real-time Activity

SM_03: Response / Real-time Activity
Final Deadline Fee: $600.00

A response or activity by a brand's social media presence to react towards a real-time event.
Social Media
Co-Creation / UGC

SM_04: Co-Creation / UGC
Final Deadline Fee: $600.00

A campaign engaging a brand's target audience in order to obtain user generated content, in social media.
Social Media
Community Building / Managing

SM_05: Community Building / Managing
Final Deadline Fee: $600.00

A campaign engaging target audiences via social networks in order to improve brand sentiment and increase consumer interaction with the brand, product, or service.
Social Media
Use of Social Data & Insights

SM_06: Use of Social Data & Insights
Final Deadline Fee: $600.00

The use of a specific social data set to personalize a piece of advertising.
Social Media
Livestream

SM_07: Livestream
Final Deadline Fee: $600.00

Online videos that document a brand's live event via real-time video on a social platform.
Social Media
Influencer Marketing

SM_08: Influencer Marketing
Final Deadline Fee: $600.00

Partnership with an established social media influencer or influencers to enhance or promote a brand through that influencer's audience and style.

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