Terms & Definitions

For the purposes of One Asia Creative Awards, below is a list of frequently used terms along with their definitions.

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General Terms Submission Media Terms Vertical Markets

General Terms

DISCIPLINE
The various classifications of work under which entries may be submitted.
One Asia Creative Awards is divided into several disciplines (Film, Design, etc).

CATEGORY / SUBCATEGORY
Divisions within a discipline, grouped by media type and other common characteristics. Multiple Subcategories may be listed within a Category.
NOTE: The term "Category" often includes the "Subcategory" information.

VERTICAL MARKET
The specific industry to which your promoted product or service relates.

COMPANY TYPE
The main function of your company. Options include Agency, Production Company, Design Firm, Digital Agency, Media Company, PR & Marketing.

PRIMARY CREDIT
The company that led the project and will receive top billing. This is usually the agency of record. Additional companies may be listed at the top by adding them to the "Secondary Credit" section.
NOTE: The company added as "Primary" will be published under the "Agency" heading at the top of the online archives listing.

SECONDARY CREDIT
A company that worked on the project and will receive top billing. The lead company should be added to the "Primary Credit" section.
NOTE: Companies added as "Secondary" will be published after the "Primary" under the "Agency" heading at the top of the online archives listing.

FULL CREDITS
All companies and individual creatives that worked on the project should be added to the "Full Credits" section.
NOTE: These credits will be published in the online archives.

SINGLE
A single piece of work that may or may not be part of a campaign.

SERIES
Multiple pieces of work that are part of the same campaign. Specifics can vary between categories.
NOTE: Two pieces may be entered as a Series.

SINGLE OR SERIES
Either a single piece of work or a series of multiple pieces of work. Specifics can vary between categories.
NOTE: Two pieces may be entered as a Series.

OPEN ENTRIES
Entries that have been started in the system, but have not been submitted for judging are considered "Open." Open entries will not be eligible for judging until they have been closed by clicking the "proceed to payment" button during checkout.

CLOSED ENTRIES
After clicking the "proceed to payment" button during checkout, entries are considered "Closed." Closed entries have been submitted for judging.
NOTE: "Closed Entries" may be referred to as "Completed Entries" in correspondence.

VERIFICATION FORM
A document confirming the print or air date of the work, to meet the eligibility requirements for entry.

INVOICE / PAYMENT FORM
This is a documentation of the financial summary of your entries. This will only include the entries you have "proceeded to payment" with during checkout.

ENTRY LIST
This is an itemized list of the entries that were submitted together within a specific invoice.

SHORTLIST
These are the entry submissions that have been judged and advanced to the final round.
NOTE: Being shortlisted does not guarantee winning an award.

FINALIST
After the final judging, One Asia Creative Awards will be releasing a list of all of the Finalists. Each Finalist has won either a Pencil or Merit award. The specific type of award will be publicly revealed at The One Show Asia award presentation.
NOTE: All Finalists are subject to verification of the authenticity of the work prior to being awarded.

FINALIST CONFIRMATIONS
All Finalists will be notified of their award by email, at which time they will be required to confirm that all information related to their winning entries is complete and accurate. Finalist Confirmations must be submitted to ensure that the correct information is included in awards presentations and the online awards archive.

Submission Media Terms

SUBMISSION MEDIA
This refers to the material and content that the jury will be judging.
NOTE: See the list below for specific types of media that can be submitted.

JUDGING MEDIA
This refers to the primary material and content that the jury will be judging.
NOTE: See the list below for specific types of media that can be submitted.

SUPPORTING MEDIA
This refers to secondary material and content that the jury may choose to review at their discretion.
NOTE: See the list below for specific types of media that can be submitted.

MEDIA
Media includes digital images, videos, audio files or URLs submitted with entries.
NOTE: Reference Images are considered as Media, but not Submission Media, Supporting Media, or Judging Media.

AUDIO
A file containing only audio with content as it was originally aired.

VIDEO
Moving Image media submitted with an entry. Categories may accept a variety of videos including Case Studies, Content Videos, Cut-Downs/Trailers, Behind the Scenes Videos, or Demos.

CASE STUDY VIDEO
A video that provides an explanation of the project. It should focus on the IDEA of the project and the creative execution. These videos may also include cultural background, explanation, and results.

CONTENT VIDEO
A video with content as it was originally aired. Content Videos contain no extraneous information and should not include background, explanation, or results.

IMAGE
Still or static graphics submitted with an entry. Categories may accept a variety of images including Artwork Images, Installation Images, Project Boards, or In-Situ Images.
NOTE: Animated graphics should be submitted as Video or Animated Gifs.

ARTWORK IMAGE
An image with content as it was originally placed. Artwork Images contain no extraneous information and should not include background, explanation, or results.

INSTALLATION IMAGE
These images show the work as it was placed and the surrounding environment. Also referred to as "in situ". i.e. An image of a poster installed in a bus shelter, or a billboard on the side of a highway.

PROJECT BOARD
A composite of multiple images and information that provides an explanation of the project. It should focus on the IDEA of the project and the creative execution. These composites may also include cultural background, explanation, and results.
NOTE: All information should be large enough to be seen from a distance when projected or on a small monitor.

REFERENCE IMAGES
All entries require high res digital images. These images will be used for reference but will not be judged.
NOTE: Specific audio submission options do not require images, but they may be submitted with your entry.

URL TO WEBSITE
The web address of an active site submitted for judging with an entry.
NOTE: Landing pages to case study information are accepted.

URL TO FULL LENGTH PIECE
The web address of the full version of a long form video hosted online.
NOTE: URLs to Full Length Pieces should go directly to the hosted video.

SUPPORTING APP DOWNLOAD LINK
A URL that directly links to downloading a mobile application.
NOTE: Specific categories may accept an app download link as Supporting Media for an entry, but judges are not required to install the product for judging.

Vertical Markets

VERTICAL MARKET
The specific industry to which your promoted product or service relates. When entering your work, you may select from the Vertical Market options listed below.

AUTOMOTIVE / CARS / MOTORCYCLES / TRUCKS

BANKING / FINANCIAL SERVICES / INSURANCE / INVESTMENT

BEAUTY / COSMETICS / TOILETRIES / PERSONAL CARE

BEVERAGES - ALCOHOLIC DRINKS

BEVERAGES - NON-ALCOHOLIC DRINKS

CONSUMER PACKAGED GOODS / FOOD / CANDY / SNACKS
Includes any fast-moving edible items sold in stores; foods that get used up and have to be replaced frequently

CONSUMER PRODUCTS

CONSUMER SERVICES
Includes services that do not involve the production of tangible goods (i.e., landscaping, moving, consulting, storage, couriers)

DURABLE CONSUMER GOODS / HOME APPLIANCES
Consumer products that do not have to be purchased frequently that are made to last for an extended period of time (typically more than three years)

ENTERTAINMENT / MUSIC / FILM / TELEVISION

FASHION / CLOTHING / FOOTWEAR / ACCESSORIES

GAMBLING / LOTTERY

GAMING - DIGITAL / CONSOLE / ONLINE / MOBILE

HEALTH / WELLNESS / PHARMACEUTICALS
Includes medication and preventive care, medical facilities, etc.
Work created for not-for-profit organizations should be entered in the Non-Profit vertical

HOUSEHOLD GOODS / CLEANING PRODUCTS
Goods and products used to maintain a household (i.e., paint, gardening supplies, kitchen utensils)

INTERNAL & CORPORATE COMMUNICATIONS

NON-PROFIT ORGANIZATIONS / CHARITIES / EDUCATION / GOVERNMENT

PET PRODUCTS & SERVICES

PUBLICATIONS & MEDIA / BOOKS / NEWS

REAL ESTATE

RESTAURANTS / FAST FOOD OUTLETS

RETAIL
Any store that sells products to the public other than restaurants

SELF-PROMOTION

SPORTS / FITNESS / SPORTS APPAREL

TECHNOLOGY HARDWARE - ELECTRONICS / COMPUTERS / BUSINESS EQUIPMENT / MOBILE PHONES

TECHNOLOGY SOFTWARE - INTERNET / TELECOMMUNICATIONS / SOFTWARE & APPS

TOURISM / TRAVEL / TRANSPORTATION

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